Daisy Rock Guitars at Winter NAMM 2007

by Tish Ciravolo
February 28, 2007

I love NAMM! It is one of the most energizing weeks of the year. Every January, Daisy Rock is completely submerged with all sorts of things that come with the NAMM show, from merchandising a booth - which is a lot like setting up an entire store, only to tear it down a few days later - to high profile speaking engagements, to board meetings, to new product design ideas, to live on-camera interviews, to artist appearances and events, to… well, to tell the truth, the week of NAMM is completely crazy, but also really invigorating.

We get there on Monday, our cars filled with guitars, and see what’s been set up so far.
Daisy Rock booth at Winter NAMM 2007

Daisy Rock booth at Winter NAMM 2007
Tuesday morning is right out of the gate, with setup starting at 9 a.m. and ending around 6 p.m. This usually isn’t setting up guitars, it’s just getting the booth structure together.

In addition to setting up the booth, on Tuesday afternoon we have our rep meetings. In case you don’t know what a rep is, we have “reps” (representatives) throughout the country who sell our guitars directly to our dealers. We also have case companies that come by our booth who we work with to design our guitar cases.